Chase pulls people out of teller line to upsell
This is simply a ridiculous practice.
[Chase] would like all of the new account reps to have someone at their desks at all times. They do this by having the banker walk up to someone in line, ask them what brings them in, and then tell them that they of course can help them with that and leads them to their desk. Here’s the thing: the banker doesn’t actually have a cash drawer or the ability to post transactions. While the customer is sitting at the desk, the banker will send someone else up to the teller line to post the transaction.
This process takes a lot more time than if the customer had just seen an actual teller. While the customer is now hostage at the banker’s desk, the banker suggests that they do a quick review of the customer’s information, to make sure that everything is up to date. This of course leads to product recommendations – in other words, a bait and switch to get the customer in front of a person that has been hard wired to sell, sell, sell.
What a waste of time. You can read the rest of this story here.
Advertising, Customer service | admin August 2, 2010
