Being nice to customers
Years ago I read an article about a guy that started a collections firm whose guiding principle was to be nice to people. The company was hugely successful based largely on that tenet. Perhaps JP Morgan Chases $1.5 billion in loses for the 4th quarter 2009 on their mortgage and credit card portfolios have much to do with the fact that they seem to have taken a strictly adversarial relationship with their customers, the good and the bad ones. Perhaps they should try being nice to their customers instead.
Customer service | admin January 15, 2010
