If you can’t win friends, buy them
Did Chase just give up winning friends by actually being a good bank and making customers happy?
As reported by the Wall Street Journal (Chasing Friends, Banks go Social, 10/25/11), Chase is holding a sweepstakes with a grand prize of $1,000,000 and the only thing you have to do to enter is to “like” them on Facebook.
As part of an advertising and marketing campaign around its Chase Freedom credit card, the New York bank hosted a sweepstakes, ended Sunday, for users who “like” the card’s page on social-networking site Facebook. The “like” function allows users to signal something they are interested in to other friends and users. The grand prize was $1 million, while $500 was given away each hour from Oct. 3 to Oct. 23.
Advertising | admin October 25, 2011
